top of page
DSC02810-M_edited.jpg
Just Mtn.png
SHOVEL in white.png

Welcome to Shovel, where dedication meets performance.

mountaintop pic_edited.jpg
TruStrengthAthletes-9.jpg

Discover a new approach to athletic apparel.

The Shovel brand is a mindset. Anything can be a problem or an opportunity. The greatest strength of your life is produced by facing the challenges, not avoiding them. We wanted to create great apparel that inspires you for your hardest efforts.

Strength Within

Collections

About Us

TruStrengthAthletes-19.jpg
1732296213873.jpeg

Our Story

At Shovel, we embody the spirit of hard work and resilience in everything we do. Our mission is to provide you with high-quality athletic apparel that not only supports your physical performance but also empowers your mindset. With a focus on resilience and a strong connection to an established athletic training company, we aim to inspire individuals to push beyond their limits and achieve their fitness and life goals. 

​

Explore More

Our Offerings

Quality & Style Combined

Explore our diverse range of athletic apparel designed to enhance your performance and elevate your style.

Performance Wear

Enhanced Comfort

Our performance wear is crafted to provide maximum comfort and flexibility, allowing you to focus on your workout without distractions.

Lifestyle Apparel

Everyday Style

Experience the perfect blend of style and functionality with our lifestyle apparel collection, designed for both workouts and casual wear.

Accessories

Finishing Touch

Complete your look with our range of accessories, from water bottles to gym bags, all designed to complement your active lifestyle.

Special Editions

Limited Releases

Discover our exclusive special editions that offer unique designs and features, perfect for those who seek a touch of individuality in their athletic wear.

View All
SHOVEL in white.png

23 Aldrich Ave

Norway, ME 04270

Subscribe to Our Newsletter

Contact Us

bottom of page